Google Ads Management
Reach the People Searching for You Right Now
Expertly managed Google Ads campaigns that put your business at the top of search results immediately — reaching high-intent customers at the exact moment they're ready to buy, without wasting a penny of your budget.
20+
YEARS IN SEO
600+
WEBSITES LAUNCHED
35+
INDUSTRIES SERVED
5★
RATED ON GOOGLE
5-Star Rated Agency
Google & Facebook Reviews
Why Google Ads?
The fastest way to put your business in front of buyers
SEO is essential for long-term growth — but it takes time to build. Google Ads is different. A well-structured campaign can have your business appearing at the very top of Google search results within hours of going live, reaching people who are actively looking for what you sell right now.
The opportunity is significant — but so is the risk of getting it wrong. Poorly managed campaigns burn through budget on irrelevant clicks, weak ad copy, and traffic that never converts. The difference between an effective Google Ads campaign and a costly one comes down almost entirely to the quality of management.
With over two decades of experience running paid search campaigns for businesses across dozens of industries, we know exactly what it takes to make Google Ads perform — and we manage every account as if the budget were our own.
Immediate Results
Precise Targeting
Scalable Growth
Measurable ROI
Campaign Types
The right format for every goal
Google Ads isn't one-size-fits-all. We identify the campaign types that match your objectives and build a strategy that makes every format work harder.
Search Ads
Text ads that appear at the top of Google when someone searches for exactly what you offer. High intent, high relevance — you only pay when someone clicks.
Shopping Ads
Product listings with images, prices, and store details shown to shoppers actively searching to buy. Essential for any e-commerce business.
Display Ads
Visual banner ads served across Google's network of millions of websites — building brand awareness and keeping your business visible to relevant audiences.
Remarketing
Re-engage people who've already visited your site but didn't convert. Targeted follow-up ads that bring warm prospects back at the moment they're ready to act.
5-Star Rated Agency
Google & Facebook Reviews
How We Manage Campaigns
Active management — not set-and-forget
The biggest mistake businesses make with Google Ads is treating it as a passive investment. A campaign left alone quickly becomes an expensive one. Effective PPC management is a continuous process of testing, learning, and improving — and that's exactly how we run every account we manage.
Research & Strategy
Before a single penny is spent, we research your market, your competitors, and the keywords that signal genuine buying intent. We build a campaign structure designed to reach the right people at the right cost.
Campaign Build & Ad Copy
We write compelling, relevant ad copy and build tightly structured campaigns — matching keywords to ads to landing pages, so every click has the best possible chance of converting.
Ongoing Optimisation
Campaigns are never set and forgotten. We continuously review performance data — adjusting bids, refining targeting, pausing underperformers, and scaling what works to improve your return on spend.
Clear Monthly Reporting
Every month you receive a straightforward report showing spend, clicks, conversions, cost per acquisition, and what we're doing next. No jargon — just the numbers that matter to your business.
5-Star Rated Agency
Google & Facebook Reviews
Targeting & Keyword Strategy
Show your ads to the right people — and no one else
Most wasted Google Ads spend comes from two sources: bidding on the wrong keywords and showing ads to people who were never going to buy. We solve both problems before a campaign ever goes live.
Our keyword research goes beyond search volume. We look at commercial intent — the specific phrases people use when they're ready to act, not just browsing. We build tightly structured ad groups, set precise negative keywords to filter out irrelevant traffic, and use audience layering to focus spend on the people most likely to convert.
In-depth keyword research focused on buying intent, not just volume
Negative keyword lists to eliminate wasted spend from day one
Geographic targeting — local, regional, or national as your business requires
Audience layering using demographic and behavioural signals
Audience layering using demographic and behavioural signals
Ad scheduling to show ads when your audience is most active
5-Star Rated Agency
Google & Facebook Reviews
ROI & Reporting
Every pound tracked — every result explained
With Google Ads, you have the ability to track exactly what your investment is generating — clicks, calls, form completions, sales, cost per conversion. We set up robust tracking from day one so that every metric connects back to real commercial outcomes.
Our monthly reports are written in plain English. You'll see where your budget went, what it produced, how your campaigns are trending, and exactly what we're doing to improve performance in the month ahead. No vanity metrics, no impenetrable dashboards — just honest, useful information.
Full conversion tracking setup — calls, forms, purchases, and more
Monthly report: spend, clicks, conversions, cost per acquisition
Campaign performance trends and period-on-period comparisons
Competitor intelligence and share of voice tracking
Honest assessment of what's working and what needs to change
Fast Delivery
We move quickly without cutting corners, so you're live and generating results sooner.
Trusted Support
Our team is on hand whenever you need us, with clear communication every step of the way.
Proven Results
Data-driven decisions that consistently translate into measurable growth for our clients.
Google Ads + SEO
The businesses growing fastest use both
With Google Ads, you have the ability to track exactly what your investment is generating — clicks, calls, form completions, sales, cost per conversion. We set up robust tracking from day one so that every metric connects back to real commercial outcomes.
Our monthly reports are written in plain English. You'll see where your budget went, what it produced, how your campaigns are trending, and exactly what we're doing to improve performance in the month ahead. No vanity metrics, no impenetrable dashboards — just honest, useful information.
Google Ads
Immediate top-of-page visibility for high-intent search terms — results from day one.
SEO
Sustained organic rankings that compound over time and drive traffic without ongoing ad spend.
Together
Full search coverage, shared insights, and a strategy built around your actual business goals.
WHAT OUR CLIENTS SAY
Campaigns that deliver — clients who stay
Here's what some of the businesses we manage Google Ads for have to say about the results.
The team here are fantastic. We've worked with them over the years on our graduate students' Art Trail exhibition website. Each year, they understand what we need and create effective results helping us to drive interest and awareness to the grad' show. We could recommend them highly enough!
I would highly recommend using Jack & Website Sorted. They have provided our website for a number of years and recently took on the support for our email system too. They are highly responsive and make things easy to understand whether working with you in person or remotely. 5 stars!
Website Sorted were appointed to refresh the HBA Media website and did so at a very cost effective price. Neil and the Website Sorted team are efficient and understanding of ones requirements. Their willingness to deliver, make adjustments and produce a site that ticks all the boxes is something to be celebrated.
Superb company to work with. Nothing too much trouble. Talk through the process of the design, build and going live stage. Everything was simple, concise and structured. Cannot recommend Website Sorted highly enough.
We had a fantastic experience working with Website Sorted on our accountant website design. Neil was highly professional and extremely helpful. He understood our needs and delivered a clean, modern, and user-friendly website that perfectly represents our business. Highly recommend their services to anyone looking for web design!
Exceeded our expectations and would highly recommend Neil and the Website Sorted Team! A pleasure to work with, they completely understood the brief and delivered our vision as part of our rebrand. The CMS has great features and is easy to use. Huge thank you from the team at Paddle Northern Ireland.
EXPLORE FURTHER
Services that make your ads work harder
Google Ads performs best when the rest of your digital presence is built to convert.
SEO & Digital Marketing
Google Ads delivers immediate results. SEO builds long-term visibility. Together they give you full coverage — now and into the future.
Website Design
Ad spend is wasted on a poor landing page. We design websites built to convert the traffic your campaigns generate.
E-Commerce
Shopping Ads are one of the most powerful tools for online retailers. We manage product feed, bidding, and campaign structure to maximise your return.
Get Started Today
Ready to start winning on Google?
Whether you're starting from scratch or want us to review an existing campaign, get in touch. We'll assess your current position and tell you honestly what a well-managed Google Ads campaign can deliver for your business.