5 Ways to Prepare Your Business & Digital Presence for Coronavirus

March 23, 2020

Share this article

People working around a glowing browser shield icon, with devices and documents in an isometric cybersecurity scene

Now is the time to be proactive

The coronavirus is affecting businesses of all sizes all over the world. Fewer people are travelling, in-store traffic is down, and events of all kinds are being cancelled.

However, there are steps you can take to improve and expand your digital presence that may help mitigate the fallout in this challenging time.

Person using a telescope to look up at stacked bars with a flag, symbolizing goal achievement.

Here are 5 steps we recommend

Prepare for more online transactions 

  • As physical visits to shops and business locations decline, a strong eCommerce solution provides an additional source of revenue 

  • We can create an eCommerce presence for you with an online store or an online ordering solution for restaurants that customers can access through your website, Facebook page and more

Person shopping on a mobile app, selecting items on a large smartphone screen with a cart icon nearby
Stylized office team working on a website interface with keyboard, mouse, and floating UI panels

Prepare your website

  • Display pop-up messaging on your homepage about any service changes - find out more

  • Add features for scheduling (or rescheduling) in-person appointments

  • Add online payment and online transaction capabilities to existing websites - find out more

Create more digital content

Since you may not see your customers in-person as much, it’s important to remind them you’re still around and ready for their business. You create a variety of materials that will keep you front of mind with your customers, including:
  • Blog posts
  • Update videos
  • Newsletters
  • Webinars

Person shopping on a mobile app, selecting items on a large smartphone screen with a cart icon nearby

Engage more on social media

During an ongoing event like coronavirus, social media is one of your best tools for keeping your customers updated with the latest news from your business. 

Through social media monitoring you may also pick up on unique opportunities your business has to accommodate your customers’ needs during this challenging time.   

Three people placing sticky notes on a whiteboard during a meeting

Consider Larger Projects

If you’ve recently thought about large scale changes to your website or online presence, now may be the ideal time to make them. This way when customers are ready to return, your digital presence is fresh and ready to convert more customers than ever.  

Key Project Ideas:
  • Website redesign
  • SEO improvements
  • Security, accessibility & privacy 

Keep up your profile

To maintain a profile for your customers and the search engines, it's important to keep your website live. If your site is taken down Google will see broken links (Google doesn't like broken links), it will take months for the SEO to recover and your position on the search engine may never be same.

Hand holding a red heart-shaped object with a bandaged wrist

Let us know how we can help

Recent Posts

Desk with laptop showing a website, smartphone, notebook, and plants, with floating digital icons on a dark background
March 12, 2026
Your website is often the first impression someone has of your business. Whether they’ve found you through Google, social media or a recommendation, visitors will quickly decide whether to stay or leave based on how your website looks and functions.  A modern business website needs to do more than simply exist online - it needs to work hard for your business. Here are seven features every website should include to help attract visitors and turn them into customers.
Man working at a desk in a bright office, typing beside a computer and lamp while smiling.
August 1, 2025
At Website Sorted, we do more than just create brilliant websites - we help businesses set up the tools they need to work smarter, stay secure, and present a professional image. One of those tools is Microsoft 365. Whether you're starting a new business, switching from another provider, or upgrading from a previous email system, we make the transition seamless and stress-free.
Hand holding a smartphone displaying the ChatGPT website against a blurred green outdoor background
July 1, 2025
Smarter Websites for a Smarter Web As part of our commitment to keeping your website ahead of the curve, we’re now automatically including a special file called llms.txt on all newly published sites. This simple yet powerful update helps ensure your website is accurately represented in AI search tools like ChatGPT, Perplexity, Claude, and others that are shaping the future of how people discover information online.  What is llms.txt - and Why Should You Care? Think of llms.txt as an AI-friendly sitemap. It lists the live, indexable pages on your site, along with their meta descriptions, so that large language models (LLMs) can pull the most relevant, up-to-date info straight from your actual content.
Thatched white Tudor-style inn with a red sign on a quiet roadside
April 29, 2025
We’re proud to announce a major milestone at Website Sorted. We recently completed the successful delivery of over 100 websites for Fuller, Smith & Turner, one of the UK’s most iconic pub groups.
Desktop monitor displaying four abstract artwork images on a white desk in a bright office setting
February 18, 2025
For small and medium-sized businesses in Bristol, keeping your website modern and effective is essential to remain competitive and engaging online. Here’s what’s trending this year.
Mountain landscape with two dark blue alpine lakes in a rocky valley under a hazy sky
July 4, 2024
Jack and his two brothers-in-law are taking part in the 3 Peaks Challenge to raise funds for LATCH Children's Cancer Charity! ( www.latchwales.org ) The cause is incredibly close to his family's heart as his nephew, Joey, Romano’s little boy, was diagnosed with a rare form of lung cancer aged one years old, just as the COVID-19 pandemic began. It was a helpless time for Jack and his family, unable to offer any support in person whilst Joey was going through treatment, but charities like LATCH provided incredible support when nobody else could. Thankfully, Joey is in full recovery now, although he still undergoes many scans. Now they would love to give back and help ensure LATCH can continue to help other families in need so on 30th August they have decided to walk the three highest peaks in the UK to raise money for LATCH. They are funding the trip themselves so any donations you can make to Latch to help make a difference would be amazing! Just click the link below to donate.
Show More